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Guide: How to Make Money Through Blogging
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Guide: How to Make Money Through Blogging
Making money from a blog might require running ads, delve into affiliate marketing, or go down a different method.
By Laura McMullen Assistant Assigning Editor Personal finance, financial and news Laura McMullen assigns and edits the financial news content. She was previously a senior writer at NerdWallet and was responsible for the topics of budgeting, saving and making money. She contributed to the "Millennial Money" column for The Associated Press. Before becoming a part of NerdWallet at the end of 2015 Laura was employed by U.S. News & World Report which is where she created and edited content related to the health and wellness of students, careers and other topics as well as contributed to the rankings of the company. Before working at U.S. News & World Report, Laura interned at Vice Media and studied journalism history, the history of the United States, along with Arabic at Ohio University. Laura currently lives in Washington, D.C.
Updated Dec 14, 2021
A majority of the products we feature are provided by our partners who compensate us. This affects the products we review and the location and manner in which the product appears on a page. However, it does not influence our evaluations. Our views are our own. Here is a list of and .
You'll need the potential to become an entrepreneur to be able to blog. It is possible that you will need to sell advertisements, promote products or even write an ebook. We'll assist you in choosing the most effective strategy for your needs.
Four ways to earn money blogging
If your website is receiving good traffic, you should consider any of the following tactics. If your readers aren't big The first two strategies are likely to be more appropriate. In any case, using multiple methods to earn money can increase the chances to make money.
1. Display advertising
You've probably seen digital ads for cell phones as well as credit cards and many other items on the websites you've visited. Companies can offer to place ads on your blog as well, using an application like Google Adsense. You can choose what types of ads run and where on the page they'll appear, and you get paid each time a user clicks them.
The process of estimating your potential earnings is tough, but this detailed guide will help. The basic idea is: Say your site receives 2,800 views in one month, and 1.5 percent of users are able to click on an ad in a display (that's 42 clicks). If the advertiser bid 75 cents per click, you'll be paying around $30.
"For a new blogger getting a money of $30 or $50 could be all the motivation they need to continue their blog and eventually earn the more lucrative payouts," says Joseph Hogue, creator of "Make Money Blogging."
How much money can you make from blogging? Here's what Google declares
Google is the king of content. Your content, that is. Google decides if potential readers can find your content through a search, and pays you to place its ads on your blog.
But Google is also aware of the amount of money you earn from the traffic your blog generates. It's all revealed in an .
These are a few examples of how much Google believes you are likely to make annually from ads for a blog in North America with 50,000 monthly page views based on the following content categories:
Sports: $2,538.
Entertainment and arts 337,372 dollars.
Vehicles and autos 5520$.
Beauty and fitness Fitness and beauty: $7,806.
Shopping: $8,400.
Travel: $8,460.
Food and drink The cost is $8,598.
Finance: $19,278.
The more greater your target audience, the greater income you can earn.
2. Repurposed blog content
You already have content to produce, so why not distribute it in a different format? Make your blog posts chapters of an ebook which you can offer on Amazon.
Self-publishing probably won't bring you wealth but "it's an excellent way to earn passive income," Hogue says. This means that you'll likely forget about the content once you've finished compiling the content and publishing it on Amazon. Make sure you pay the bill now and then.
Furthermore, you already have the perfect platform for marketing that is able to reach a targeted readers - your blog. Hogue advertises his e-books about investing and passive income through his own personal blog about finance, PeerFinance101.
If your content can be translated into video, you should look into .
3. Affiliate marketing
If you frequently refer to products in your blog, look into affiliate marketing. Let's say you run your own blog on smoothies. You can link to a specific blender selling on Amazon in one of your blog posts If a person clicks the link and purchases this blender you'll earn a commission.
Hogue says a single purchase can put anywhere from a couple hundred dollars into your pocket. To find advertisers and products to promote your website, sign up with an affiliate program, such as ShareASale, CJ Affiliate, FlexOffers.com, Rakuten Marketing or .
Affiliate marketing can be a major moneymaker for many bloggers. In 2017, Hogue earned roughly $2,000 per month through two blogs. He knows of others who have used it to earn the tens of thousands of dollars per month.
This technique is best suited for blogs that receive lots of visitors. The more visitors, the more likely that people will read the article and click on the link to buy the product.
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4. Content sponsored by sponsors
With this tactic, businesses pay you a fixed price to create a article about their product. For instance the blender company could write the post on your smoothie blog on a specific blender with a hyperlink to a website on which readers can purchase the blender.
Sponsored content may be hard to come by in the case of blogs that don't get much in terms of traffic. If you do get the opportunity, Hogue says even authors of low-traffic blogs should ask for at minimum $100. If you need to to write the content yourself. You can ask for a few hundred dollars apiece once your blog has more followers.
You can find these opportunities on ad networks or by reaching out to potential sponsors. It is possible to receive unwelcome emails offering cash in exchange for a sponsored article.
This method isn't an option for everyone. Some bloggers feel uncomfortable promoting a product for money because they feel "they're basically a spokesman for a corporate sponsor," Hogue says. Hogue suggests only promoting items you've tried and would actually recommend. The product should be relevant, and there shouldn't be any gushy praise for the carpet cleaner you use on your smoothie blog -- unless you're prone to spilling your drinks.
The most effective way to earn money blogging is to make
No matter the tactic you pick, earning money from blogging takes patience. You'll never be able to make the big bucks until your blog has significant traffic and appears high in Google results. And that requires time. It is also important to be an expert in the blogging industry. Hogue reads "blogs about blogging" and sites that delve into the subject of search engine optimization.
Given all the dedication needed to earn money of your site, you're best off choosing a topic you're passionate about. "You're going to be talking a lot about it and, sometimes, it's your sole motivation for doing it," Hogue says
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About the author: Laura McMullen writes about managing the money of NerdWallet. Her writing has been featured in The Associated Press, The New York Times, The Washington Post, and other outlets.
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