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Car buying online vs. at a dealership Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our goal is to help you make smarter financial decisions by providing you with interactive tools and financial calculators that provide objective and original content. We also allow you to conduct research and compare information for free and help you make informed financial decisions. Bankrate has partnerships with issuers including, but not limited to American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Make Money The offers that appear on this site come from companies who pay us. This compensation could affect how and where products appear on the site, such as the order in which they may appear within the listing categories and other categories, unless prohibited by law for our mortgage, home equity and other home loan products. But this compensation does not influence the content we publish or the reviews you read on this site. We do not contain the universe of companies or financial deals that could be open to you.
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6 minutes read. Published October 28, 2022
Writen by Rebecca Betterton Written by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She specializes in assisting readers with the ins and outs of securely borrowing money to purchase the car they want.
Editor: Rhys Subitch Edited by Auto loans editor
Rhys has been writing and editing for Bankrate since late 2021. They are dedicated to helping readers gain confidence to control their finances with concise, well-studied and well-researched content that breaks down complicated topics into manageable bites.
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At Bankrate we aim to help you make smarter financial decisions. While we are committed to strict editorial integrity ,
This post could contain references to products from our partners. Here's how we earn our money .
The Bankrate promise
Founded in 1976, Bankrate has a long history of helping people make informed financial decisions.
We've maintained this reputation for more than four decades through simplifying the process of financial decision-making
process and giving customers confidence in which actions to take next. process and gives people confidence in the next step.
so you can trust you can trust us to put your needs first. All of our content is written with and edited
who ensure everything we publish will ensure that our content is reliable, honest and trustworthy. The loans reporters and editors focus on the things that consumers care about most -- the various types of loans available, the best rates, the best lenders, ways to pay off debt and much more. So you'll be able to feel secure when investing your money.
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Bankrate has a strict policy , so you can trust that we'll put your needs first. Our award-winning editors and journalists produce honest and reliable content to aid you in making the best financial choices. Key Principles We respect your confidence. Our aim is to offer readers accurate and unbiased information, and we have standards for editorial content in place to ensure this happens. Our editors and reporters thoroughly fact-check editorial content to ensure that what you read is correct. We maintain a firewall between our advertisers and our editorial team. Our editorial team does not receive direct compensation through our sponsors. Editorial Independence Bankrate's editorial staff writes in the name of YOU the reader. Our aim is to provide you the most accurate advice to aid you in making informed financial choices for your own personal finances. We adhere to strict guidelines in order to make sure that the content we publish is not in any way influenced by advertising. Our editorial team is not paid any compensation directly from advertisers and our content is fact-checked to ensure accuracy. Therefore, whether you're looking at an article or review, you'll be able to trust that you're getting credible and reliable information.
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You have money questions. Bankrate has the answers. Our experts have been helping you manage your money for over four decades. We are constantly striving to give our customers the right advice and tools required to make it through life's financial journey. Bankrate follows a strict policy, which means you can be confident that our content is truthful and accurate. Our award-winning editors and journalists create honest and accurate information to assist you in making the best financial decisions. Our content produced by our editorial team is factual, objective, and not influenced through our sponsors. We're honest regarding how we're in a position to provide quality content, competitive rates and useful tools to you , by describing how we make money. Bankrate.com is an independent, advertising-supported publisher and comparison service. We are compensated in exchange for placement of sponsored products andservices or by you clicking on certain hyperlinks on our site. So, this compensation can influence the manner, place and when products are displayed within the categories of listing in the event that they are not permitted by law. This is the case for our mortgage, home equity, and other products for home loans. Other factors, like our own website rules and whether or not a product is offered in the area you reside in or is within your self-selected credit score range could also affect the way and place products are listed on this website. We strive to provide a wide range offers, Bankrate does not include specific information on each financial or credit item or service.
Should I buy my next car online or at the dealership?
It's all about the kind of experience you prefer. If you prefer personal interaction dealerships are the option for you. If you prefer to handle the purchase from the comfort of home, stick to the internet.
Before, car buying was about going to the local dealer and selecting the next car from the options on the lot. Today, drivers can purchase cars from the comfort of home -- and in some instances, even have the vehicles delivered. Both buying options come with advantages and disadvantages. Shopping online is convenient, while dealerships allow for negotiation. Take note of which option is most suitable for your requirements prior to beginning your shopping process. Buying a car online or at a dealership. dealerships Online
Traditional dealership
Benefits
* More vehicle options * Easier to compare vehicles * Attentive customer service
* More flexible prices * Manufacturer incentives * Expert guidance
Negatives
* No test drive * No negotiation * Potential extra fees
* More time commitment Harder to walk away * Fewer vehicle options
Great job...
The driver who likes the convenience of shopping at home and prefers to stay clear of any sales representatives.
A driver who thrives in negotiations , and would prefer the intimacy which comes from working with a dealer.
What to watch out for
A purchase made without seeing it is an additional risk, so do some research on models to ensure you're getting a good car.
and marked-up financing can undo the hard work you've put into it. Additional pressure can also push you into a car that isn't the right fit.
Buying a car online In the time of the pandemic local dealerships began to offer alternative options. The customers were able to see the cars available in the area prior to heading out on the road. Although it is a good alternative to shop online, it does still require a visit to the dealership. Other options for shopping that are more convenient have become popular since local retailers have moved online due to the sheer need. Online retailers like CarMax, Shift and -to name a few enable shoppers to shop, and arrange for delivery or pickup all from the comfort of their home. Benefits of buying cars online The primary benefits of buying an automobile online come down to ease of purchase and the direct support online. There are more options for vehicles at local dealerships. are restricted to what is available locally, and with remaining supply chain problems, the selection is even less. The online marketplace gives you a greater selection of cars to shop from. You can also filter your search to specific models, makes and prices - and all without the hassle of a salesperson who is constantly over your shoulders. Easier to compare vehicles With many more options of vehicles Comparing is the most important thing to . No matter how many notes you keep it's hard to compare two cars at a dealer's location side by side. On the internet, you can evaluate the features and associated prices of the various vehicles you have your eye on. Friendly customer service when shopping from home removes any face-to-face assistance, shopping online can still provide excellent customer service -- depending on the business you deal with. Many online sellers, like Carvana such as Carvana have a chat option that allows customers to inquire about specific issues throughout the buying process. Disadvantages to buying cars online Although buying online a car has the benefits and convenience of shopping at your own your home, there are significant negatives to take into consideration. There is no test drive when shopping online, you'll not have the opportunity to inspect the car in person until after you've signed the line. And without any chance to test drive, you could buy a vehicle that isn't perfect. So when online car shopping be sure to look for dealers that have a return option such as a seven-day return period -- so you won't be stuck with a car you don't want. There is no negotiation. Most online car platforms offer no-haggle price quotes. For those who are tired of bargaining, this could be an advantage. However, it also means you'll not have any wiggle room on the price. When you visit an established dealer, it's likely you can cut the price through negotiation, but when shopping online, the advertised price is the price you pay. Potential extra fees While fees are unavoidable in the context of car buying, shopping online is likely to come with an additional cost. If you decide to have your vehicle delivered, for example, you will have to pay an additional fee, upwards of $1000 or more for marketplaces like Vroom as well as other handling charges that can be mostly eliminated when you deal with dealers. When buying a car from a dealership Heading to the local dealer is the best choice when it comes time to a new or used vehicle. Dealerships specialize in certain vehicle price, brands, and types. However, these establishments may have an unpopular reputation and it is advisable to think about this before you go. A car purchase today needs some consideration due to the the current price of new cars, caused by supply chain issues and . Unfortunately, they aren't likely to return to normal prices until the spring of 2023. With all this said, prepare to spend an extra amount of when you buy a brand new car straight from a dealer. Benefits of buying a vehicle through a dealership traditional route provides drivers with an opportunity to get the most affordable price and the expert guidance of a salesperson. Flexible prices. If the price differs from what you may find advertised on the car window, it's possible that if you negotiate well, you can cut down the price of the car. This isn't a benefit afforded to those shopping from the comfort of home. Manufacturer incentives Dealerships may offer buyers promotional finance options or rebates additional to those offered by manufacturers to help sweeten the purchase from them. While not every available is equal, many are a great way to increase your down payment or afford you . Expert advice Nothing compares to the personal guidance that a sales associate familiar with the market can offer. This is particularly true when you're looking into new vehicle options like . With all the bells and whistles that cars are now equipped with, it can be beneficial to find someone to walk you through the process. Disadvantages to buying a car in a dealership The amount of time required to purchase a car can be a large time commitment, which can create headaches for buyers who are cautious Consider the disadvantages of purchasing from a dealer. A longer time commitment when buying online you can close your laptop and have your new vehicle arrive within the next day, however purchasing from the dealership isn't as easy. You will have to carve some time to drive to the dealership for a walk-through, look around at vehicle options and then meet with the salesperson. This entire process can be tiring, and can make you miss the dream car of your dreams. The harder it is to walk away when salespeople are available to help you on your journey to buy a car, having someone by your side throughout the entire process isn't easy for those who are in a dilemma. This can make leaving a deal very difficult. Unless you are a shopper with a strict attitude who is willing to not say no, you should consider the peace of mind that comes from having the option to close the page as well as "walk away" while shopping online. A smaller selection of vehicles dealerships have fewer options than online sellers. Typically, dealers sell a specific brand of vehicle. If, for instance, you have your sights for the brand of Nissan but only have a Ford dealer in the area buying online is the best way to explore more options. What can you do to get the most deal no matter where you purchase regardless of where you plan to buy your next vehicle, there are a few fundamental rules to keep in mind when it comes to driving off with the best deal you can get. Stick to your budget. Cost should be your top priority when you shop, and make use of a car loan to know your estimated monthly cost. Along with that take into consideration all the costs associated with ownership -maintenance, and other costs. Apply for loan prequalification. Check out lenders that provide prequalification, which is an excellent option to lock in your expected monthly payments and make sure you have enough money to pay for the car you want to purchase prior to signing. Look at for the total amount, not the monthly payment. The less your monthly payments could be, but this is not always the best option, as you may incur more interest over the long term. Know your credit score. It is the primary determinant of your ability to repay your loan. Knowing this can put you in better position to know whether you're receiving the right rates. Explore the market. Shopping around isn't just important when it comes to automobiles, but is also essential to obtaining the most suitable loan. It is advised to do this prior to agreeing to one. Utilize car purchasing apps. Take advantage of available technology by using , on and off the dealer lot. The apps will allow you to compare vehicles and get real-time price estimates. Bankrate tip
If you want the best of both worlds, consider talking to your local dealer via email in advance. Mention what you're interested in as well as the timeframe for your purchase and inquire about any incentives that are available.
The goal should be a rewarding, stress-free experience, so the choice of online or dealership depends on what fits best for your requirements. If you prefer the guidance from a trusted sales rep and prefer to go with the traditional method. If the thought of dealerships creates more fear than excitement, think about the easy online method.
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Authored by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She has a specialization in helping readers with the ins and outs of securely using loans to buy a car.
The edit was done by Rhys Subitch Edited by Auto loans editor
Rhys has been writing and editing for Bankrate since the end of 2021. They are dedicated to helping their readers gain the confidence to take control of their finances through providing clear, well-researched facts that break down otherwise complex topics into manageable bites.
Auto loans editor
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