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Car buying online vs. at a dealership Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our mission is to help you make better financial decisions by offering you interactive tools and financial calculators as well as publishing unique and impartial content. We also allow you to conduct your own research and compare data for free - so that you can make sound financial decisions. Bankrate has agreements with issuers, including but not limited to American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Earn Money The products that are featured on this site come from companies that compensate us. This compensation may impact how and where products appear on the site, such as for instance, the order in which they may appear within the listing categories, except where prohibited by law. This applies to our mortgage, home equity and other home lending products. This compensation, however, does affect the information we provide, or the reviews that you see on this site. We do not contain the entire universe of businesses or financial offerings that could be open to you.
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6 minutes read. Published 28th October 2022
Authored by Rebecca Betterton Written by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She specializes in assisting readers with the ways and pitfalls of using loans to buy a car.
The edit was done by Rhys Subitch Edited by Auto loans editor
Rhys has been writing and editing for Bankrate since the end of 2021. They are dedicated to helping readers gain confidence to take control of their finances with precise, well-studied information that break down complex topics into digestible chunks.
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Should I buy my next car online or at a dealership?
It depends on the type of experience you like. If you like personal contact, dealerships are the preferred option. But if you want to purchase your items at home, stick to the internet.
The past was when car buying required a trip to your local dealership to pick the next car from what was available at the time. Today, drivers can buy cars at the convenience of their own homes and in some cases even get the vehicles delivered. Both buying options come with advantages and disadvantages. Shopping online is convenient, while dealerships allow for negotiations. Think about which one is the best fit for your needs before beginning the process of shopping. Online car buying vs. dealerships Online
Traditional dealership
Advantages
* More vehicle options * Easy to compare cars Attentive customer service
* More flexible prices * Manufacturer incentives Expert advice
Disadvantages
* No test drive * No negotiation * Potential extra fees
* More time commitment It is more difficult to walk away Fewer vehicle options
Good for...
The driver who enjoys the convenience of shopping at home and prefers to stay clear of any pressure from salespeople.
A driver who excels in negotiations and prefers the personal connection that comes with working with a dealer.
What to be on the lookout for
Buying sight unseen can carry additional risk, so do some studies on models to make sure you're getting a good vehicle.
and marked-up financing can undo the hard work you've put into it. The pressure of additional demands can force you into a car that doesn't fit.
Cars can be purchased online in the midst of the pandemic, dealers in the area started to offer alternatives. The customers were able to see the cars available in the area prior to heading out to the lot. While this remains a great option to shop online, it will require a visit to the dealership. However, other options for shopping that are more convenient are gaining popularity as local dealerships have shifted to online shopping due to sheer necessity. Online sellers like , CarMax, Shift and -to name a few enable drivers to shop, and even arrange delivery or pickup all from home. Benefits of purchasing cars online The primary advantages of purchasing an automobile online come in the form of ease of buying and online customer support. More vehicle options Local dealerships have a limited selection of vehicles available in the area, and with remaining supply chain issues the availability is even more limited. Shopping online offers a much greater number of vehicles to choose from. You can also filter your search to particular models, brands and prices -- all without the pressure of a salesperson who is constantly over your shoulder. It is easier to compare cars with many vehicles to choose from, comparison is the key to . No matter how many notes you take it's hard to really compare two vehicles on a dealer's lot side by side. On the internet, you can evaluate the features and accompanying costs for all the vehicles you have your eye on. Friendly customer service when shopping at home eliminates the need for interaction with a person, but shopping online still allows for great customer service, based on the company you work with. Many online sellers, such as Carvana, for example have a chat option that allows customers to ask specific questions throughout the process. There are disadvantages to purchasing cars online Although buying an automobile online has the convenience and ease of shopping at your own home, there are some significant negatives to take into consideration. No test drive When shopping online you won't have the opportunity to inspect the vehicle in person until after you sign on the dotted line. In the absence of a test drive, you could buy a vehicle that doesn't fit your needs. When you're online shopping for a car make sure you find sellers who have a return option with a 7-day return time -- so you don't end up with a car you don't want. There is no negotiation. Most online car platforms offer no-haggle prices. For those who are tired of bargaining, this could be a plus. However, it also means you'll not have any wiggle room on the price. When shopping at traditional dealers, it's likely that you will be able to cut the cost through negotiations, however when you shop online, the advertised price will be the amount you will pay. There are a variety of fees to consider. While some fees are not a necessity when it comes to car buying, shopping online can result in some additional costs. If you opt to have your vehicle delivered, for instance, you will have to pay an additional cost that can be as high as $1000 or more on marketplaces like Vroom as well as other handling charges which are usually eliminated when you deal with dealers. When buying a car from an auto dealership. Going to your local car dealer is the best option when it comes to purchase a used or new car. Dealerships cater to specific vehicle brands, prices and vehicle types. But these establishments can carry an unpopular reputation, so it is wise to consider before arriving. The purchase of a car in the present will require some caution due to current high new car prices, caused by supply chain issues as well as . Unfortunately, they aren't likely to return to normal prices until 2023's spring. In the meantime it is important to be prepared to spend some more in the event that you purchase an entirely new vehicle directly from an auto dealer. Benefits of buying a vehicle at a dealership Taking the traditional route gives drivers an opportunity to get the most competitive price as well as the guidance of an experienced salesperson. More flexible prices While the differs from what you may see advertised on the vehicle window, it's likely that with negotiation skills you can reduce the sticker price. This is not a benefit afforded to those shopping at your home. Manufacturer incentives Dealerships often offer buyers promotional finance options or other rebates offered by manufacturers to help sweeten the buying experience them. Although not all of them are the same, most can be used to up the amount of your down payment or even provide you . Professional advice Nothing is as valuable as the personal guidance that a sales associate familiar with the market can offer. This especially rings true if you are looking at different options for your vehicle like . With all the bells and whistles cars are now with, it may be beneficial to find someone guide through the procedure. Disadvantages to buying a car at a dealership The time it takes to buy an automobile can be a large time commitment and cause headaches for buyers who are cautious So, consider the pros and cons of purchasing from a dealer. A longer time commitment when buying online, you can shut down your laptop and have your new vehicle arrive as soon as the next day, however buying from a dealer isn't usually as seamless. It is necessary to carve some time to drive to the dealer lot, walk around to explore the options for your vehicle, and then meet with the salesperson. This entire process can be tiring, and can result in you not having the dream car of your dreams. The harder it is to walk away when salespeople are there to assist you with your car buying journey and having someone at you throughout the entire process can be difficult for those who are in a dilemma. It can also make leaving a deal particularly difficult. If you're not an extremely discerning buyer who is prepared to not say no, you should consider the ease of having the option to shut down the website as well as "walk away" while shopping online. A smaller selection of vehicles dealerships have fewer options than online sellers. Most dealerships offer a particular brand of vehicle. If, for instance, you have your sights for a Nissan but you only have a Ford dealer close by, shopping online is the best way to explore more options. What can you do to get the most deal , no matter what you shop. No matter where you decide to purchase your next car there are a few cardinal rules to keep in mind when you're trying to drive on the road with the best price that you can. Keep your budget in check. Cost should be your top priority when shopping, consider the car loan to know your estimated monthly costs. In addition, you should think about your total costs of owning a car- maintenance and included. Apply in for loan prequalification. Look out for lenders that provide this service, it's a great method to secure your monthly payments and ensure you can afford the car you want to purchase prior to signing. Check for the total amount, not just the monthly payment. The , the lower your monthly payment may be, but it's not always the best choice because you might incur more interest over the long term. Know the credit rating of your. Your serves as the main indicator of your capacity to pay back your loan. Knowing this will put you in a better position to determine whether you're receiving the right rates. Explore the market. It is not just crucial when it comes down to vehicles but also key in obtaining the ideal loan. It is suggested to research before signing a contract. Use cars purchasing apps. Benefit from the latest technology by using it on and off the dealership lot. The apps will allow you to compare vehicles and also provide you with real-time price estimates. Bankrate tip
If you want the most desirable of both, consider talking to the dealership in your area via email in advance. Mention what you're interested in along with your timeline for purchase. You can also inquire about any incentives that are available.
The bottom line is a satisfying and stress-free experience. Therefore, the choice between an online store or dealership depends on what is best suited to your needs. If you'd rather the assistance of a trusted sales associate opt for the traditional method. But if the thought of dealerships brings more fear than excitement, you might want to consider the seamless online process.
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Written by Auto Loans Reporter
Rebecca Betterton is the auto loans reporter for Bankrate. She has a specialization in helping readers with the ins and outs of securely taking out loans to purchase a car.
Editor: Rhys Subitch Edited by Auto loans editor
Rhys has been editing and writing for Bankrate from late 2021. They are committed to helping readers to manage their finances through providing precise, well-researched and reliable information that breaks down otherwise complex subjects into digestible pieces.
Auto loans editor
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